The new travel trends in the year 2024 have led to a swift change in tourist behaviors. With more focus on saving expenses, self-care, and environmental awareness, these have affected hotel revenues not reaching their target, even during the high season, especially for small-scale hotels. Despite efforts to increase hotel bookings through online marketing, many small hotels have not achieved satisfactory results.
The new travel trends in the year 2024 have led to a swift change in tourist behaviors. With more focus on saving expenses, self-care, and environmental awareness, these have affected hotel revenues not reaching their target, even during the high season, especially for small-scale hotels. Despite efforts to increase hotel bookings through online marketing, many small hotels have not achieved satisfactory results.
1. Set Room Prices According to Festivals: Adjust your hotel room prices to be at a competitive level during the low season period. Consider offering discounts or creating supplementary packages for budget travelers, emphasizing the benefits of staying at your hotel during this time. Low Season is the perfect opportunity for hard sell and promotional marketing campaigns. Promote local tourist attractions and events around the area during this period.
2. Build Local Partnerships and Define Local Group Goals: Collaborate with other businesses in the area that match with your hotel's target audience. Create mutually beneficial partnerships, such as teaming up with nearby restaurants to offer discounted dining vouchers. Also, try to attract new customers by targeting visitors from nearby cities or regions for short-term stays, replacing lost clients and stimulating bookings from residents who may not have considered staying in your area.
3. Enhance Guest experience: Focus on providing excellent service and creating memorable experiences for guests during their stay. Encourage guests to write reviews on popular traveling blogs and review websites while being responsive and professional in handling feedback. Positive word-of-mouth recommendations can significantly boost bookings, even during the off-peak season.
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